The OTAs already skim 15–25% off every booking from guests who knew your name. Now ChatGPT is quietly recommending the hotel down the street when someone asks where to stay. We make sure the answer is you.
of every OTA booking gone to commission — on guests who already knew your name.
searches for “AEO” alone. AI search is the new front door — and it’s wide open.
You talk to the strategist who does the work — never an account manager.
For years it was just the OTAs. Now there’s a second tollbooth — the AI assistants answering “where should I stay in [your town]?” before a guest ever opens a search tab. Independent hotels that ignore it are about to get quietly written out of the recommendation.
Expedia and Booking.com charge commission on guests who already knew your name — they typed it into a search, got intercepted by a paid OTA listing, and booked there instead. You paid 15–25% to win a guest you’d already won.
Fix: own your branded search + book-direct pathChatGPT, Gemini and Perplexity now answer the “where should I stay” question directly — citing a short list of properties. If your hotel isn’t structured to be quotable, you’re not in the answer. And nobody scrolls to find a hotel the AI didn’t name.
Fix: AEO/GEO — get cited, not just rankedOnly ~590 people a month search “hotel seo.” Pure intent, but a puddle. Meanwhile the AI-visibility terms below are exploding — and the hotels acting now get a multi-year head start before their market figures it out.
No bloated retainer of busywork. Each service is a lever on the same outcome — guests finding you, trusting you, and booking with you instead of a middleman.
Technical foundations, on-page, and topical authority so you own your branded and “[town] boutique hotel” searches — not the OTA reselling your own rooms.
Make your hotel quotable by ChatGPT, Gemini, Perplexity and Google AI Overviews: entity building, schema, citations, FAQ structure and llms.txt.
Win the map pack and the “hotels near me” moment: categories, photos, posts, Q&A and review velocity tuned for the searches that convert.
CRO of the booking path and rate-parity review, so the traffic we earn actually checks out on your site — not on Expedia at a 20% tax.
Genuinely useful, infographic-rich content the LLMs love to cite — plus review and reputation management so what the AI reads about you is the truth, at its best.
That’s exactly what the free 20-minute intro call diagnoses — for one property, on the spot.
Book the diagnosisThis is a lab, not a content mill. Everything we recommend, we can prove — and everything we build points at the same scoreboard.
Real screenshots, real keyword data, real teardowns. You see exactly what we found, why it matters, and what we’d do about it — in plain English, in the spirit of Detailed.com.
Classic SEO and AEO/GEO together: schema, entities, citations, llms.txt and FAQ structure — so you rank on Google and get cited in the AI answer. Most agencies do one. We do the pair.
Rankings and citations are means, not the metric. Every sprint connects back to one outcome: more guests booking with you directly, and fewer dollars handed to the middlemen.
Month-to-month after a 90-day initial term. You always talk to the strategist doing the work. Pick where you are today — we’ll tell you straight if you don’t need the bigger tier yet.
Single property getting its house in order.
Properties fighting OTA dependence head-on.
Multi-property or ambitious single hotels.
Prefer one-time work? We also run fixed-scope audits & sprints. See full pricing & à la carte →
Twenty minutes, free, no pitch deck. Bring your property and your biggest frustration — you’ll leave the call knowing exactly where you’re losing bookings and what to fix first.