Booking.com charges you 18% to introduce you to people who already knew your name. Meanwhile ChatGPT is busy recommending the hotel down the street. We're the book-direct insurgents who fix both — with real data, not vibes.
One's been eating your margin for years. The other just showed up and started answering "where should I stay in town?" for everybody. You can't fire either of them — but you can claw a lot of your bookings back, if you move before your competitors do.
Expedia and Booking.com take 15–25% commission on rooms — frequently on travelers who already searched your hotel by name, then clicked the OTA because it outranked you on Google. You paid to be introduced to people who were already looking for you.
"Book direct" only works if "direct" is findable in the first place.
Travelers now ask ChatGPT, Gemini and Perplexity to plan the trip. The model names a few hotels — and if yours isn't structured, cited and quotable, it simply doesn't exist in that answer. No click. No shortlist. No booking.
ChatGPT is recommending the hotel down the street. Let's change that.
"Hotel SEO" is a tiny, pure-intent niche — but AI-search demand is 10–45× bigger and exploding. Almost nobody is doing it for hotels yet. The properties that start now bank a multi-year AI head start their competitors can't buy back.
Outrank the OTAs for your own name and the searches that actually fill rooms — technical fixes, the right pages, and the schema Google needs to take you seriously.
Get your hotel quoted by ChatGPT, Gemini, Perplexity and Google AI Overviews. Entities, citations, FAQ, llms.txt — the work almost no hotel is doing yet. This is where the head start lives.
Own the map pack and "hotels near me." Categories, photos, posts, reviews and Q&A tuned so you win the moment-of-decision searches happening on phones in your town.
Traffic you don't convert is traffic you handed back to the OTAs. We tear down the booking path, kill the leaks, and make "book direct" the obvious, faster, cheaper choice.
Genuinely useful, infographic-rich content the search engines rank and the AI models love to cite — plus review and reputation work that turns trust into rooms sold.
Real screenshots, real keyword data, real teardowns of your site and your competitors'. You see exactly what we're doing and why it moves the needle. If we can't prove it, we don't bill for it.
Classic search and AI search at the same time: schema, entities, citations, llms.txt and quotable FAQ. Ranked on Google and cited in the answer — not one or the other.
Rankings and AI citations are nice. A booking on your own site with zero commission is the point. Every tactic we run traces back to that one number — rooms sold direct.
Month-to-month after a 90-day initial term. No annual handcuffs, no lock-in, no surprise tiers. Cancel when it stops working — it won't.
Single property getting its house in order.
Property ready to cut its OTA dependence.
Multi-property or just plain ambitious.
Want the full breakdown, audits and one-time sprints? See all pricing →
20 free minutes. We'll look at your hotel live, show you where you're invisible — on Google and in the AI answers — and tell you straight whether we can help.
No lock-in · No 12-month handcuffs · You talk to the strategist