Hotel SEO
Technical, on-page and topical foundations so your property ranks for the searches that actually fill rooms.
Foundations & rankings
SEO & AI-search for independent hotels
Be found.Be chosen.Book direct.
The OTAs take a cut of every room. Now AI assistants decide which hotels even get mentioned. We make sure yours is found on Google and quoted in the answers — so more guests book with you, not the middleman.
15–25%
Surrendered to OTA commission on every booking. Direct guests keep that margin in the house.
27,100/mo
Searches for "AEO" alone — AI is the new front desk, and almost no one is optimizing hotels for it yet.
1
You work directly with the strategist — no account managers, no hand-offs, no 12-month lock-in.
The squeeze
Two middlemen now stand between you and the guest.
An independent hotel can't out-spend Marriott. But it can out-smart the layers that quietly intercept its guests — and keep more of every booking.
The first
The OTAs
Expedia and Booking.com send rooms your way — then keep 15–25% of the rate, own the guest relationship, and pressure you on price parity.
Every direct booking you win is margin back in your pocket and a guest who belongs to you, not a marketplace.
The second — new
The AI assistants
More travelers now ask ChatGPT, Gemini and Perplexity "where should I stay in [town]?" The model answers with a shortlist — and if your hotel isn't in its understanding, you simply aren't mentioned.
This layer is forming right now. The properties that get structured and cited early will own the answer for years.
A note from the data
"Hotel SEO" is tiny. The AI-search wave is enormous.
Only ~590 hoteliers a month search "hotel seo" — pure, high-intent buyers. But the demand for AI-search optimization is exploding. That gap is the opening: a small, serious niche to own, riding a wave almost no one is surfing for hotels.
Source: DataForSEO, US monthly volume. "AEO" = answer engine optimization · "GEO" = generative engine optimization.
What we do
A complete program, handled with care.
Five disciplines, one objective: more of the right guests finding you — and choosing to book direct.
AI Visibility — AEO/GEO
We make your hotel quotable by ChatGPT, Gemini, Perplexity and Google AI Overviews — entities, schema, citations and llms.txt.
The answer-engine playLocal SEO & Google Business Profile
Map-pack visibility, categories, photos, posts and reviews — the moment-of-decision real estate near your door.
Map pack & GBPBook-Direct Conversion
We refine the path from "interested" to "reserved" — booking flow, rate parity and the price widget that wins.
CRO for direct roomsContent & Reputation
Quietly authoritative content and review management that earn trust — with guests and with the engines alike.
Authority & trust"Not sure where to start?"
Begin with an audit
How we work
Rigor underneath the polish.
The presentation is calm and considered. The work behind it is exacting — real teardowns, real data, real receipts.
i.
We show the receipts
Real screenshots, real keyword data, real teardowns of your property and your competitors. No vague dashboards — you see exactly what we found and why it matters.
ii.
We optimize for both engines
Classic SEO and AEO/GEO, together: schema, entities, citations, llms.txt and structured FAQ — so you're ranked by Google and quoted by the assistants.
iii.
Everything ladders to direct bookings
Every tactic ties back to one number: rooms booked directly. If it doesn't move that, we don't bill you for it.
Pricing
Three ways to work together.
Month-to-month after a 90-day initial term. No annual handcuffs — you stay because it's working.
Foundations
$1,500/mo
A single property getting its house in order.
- Technical SEO upkeep
- Google Business Profile management
- Two content pieces monthly
- Clear monthly reporting
Most chosen
Growth
$3,000/mo
A property fighting its OTA dependence.
- Everything in Foundations
- Full AEO/GEO AI-visibility program
- Four content pieces & citation building
- Book-direct conversion work
Authority
$5,500/mo
Multi-property and genuinely ambitious.
- Everything in Growth
- Six to eight content pieces monthly
- Metasearch & digital-PR advisory
- Quarterly strategy sessions
Every engagement opens with a full teardown. See full pricing & one-time audits →
An invitation
Let's see what we'd find on your property.
A free, twenty-minute intro call. We'll look at where you stand on Google and in the AI answers — and tell you, plainly, the first three things we'd fix.
Book a free intro callNo pitch deck. No obligation. Just the strategist and an honest read on your visibility.